chapter 6
mudah
sell wars
take a look at the mirrors
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Mudah a platform that acts as a marketplace to sell, buy and bid on products within Malaysia (think eBay for Malaysians), and recently they've been wanting to push the selling function of their website as there has been an influx of buyers but not enough sellers. Enter Mirrors.
This campaign revolved around Mirrors. Mirrors by Silverpush is a new media tool that allows you to feed personalized banners by using artificial intelligence to track exact images, wordings, etc. on videos.
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These banners can either direct you to sites, become a direct sales platform, and many more. With such an innovative tool we had to do something with it!
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So how does it work?
Star wars? Nah. Sell Wars
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Leveraging on the hype of the upcoming Star Wars movie, The Rise of the Skywalker, we decided to target all our ads inside of Star Wars-related videos.
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With that Sell Wars was born. Targetting different aspects of famous and popular Star Wars clips on YouTube we had specific banners launched at specific times and exact momements. For example when a clip shows Baby Yoda getting placed into a crib a banner that says, "It's time for your padawan to be a jedi! Sell your preloved stroller on Mudah.my" will pop-up.
We created 20 different banenrs each targeting different products that are usually bestsellers on the Mudah platform. This allowed us to capture our audiences' attention as it showed that we understood what they were watching to hopefully convert them into sellers on the Mudah platform.
Other examples:
