chapter 5
Make it carsome
"Nothing to hide here said the robot"
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Carsome is a new player to the game of buying and selling used cars online and research shows that the biggest threshold when it comes to said platforms is trust in the transparency of the whole buying and selling process. We were tasked to overcome and introduce the brand as a trustworthy partner when it comes to purchasing your next car. To do this we wanted to shoot an introduction to Malaysia film that showcases how Carsome as a platform doesn't hide anything. So, we used the state-of-the-art robotic camera arm called Bolt to shoot a one-take video, proving to our audience that we have their best interest at heart.
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Here's how we did it!
Have no fear carsome man is here!
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Through research, we also found out that our target audience are also attracted to cartoon and superhero content. So, we came out with fun mini-episodes of Carsome's new mascot, the superhero, Carsome Man! His superpower? Helping you sell and buy your new car the most efficient way by making you Make It Carsome!
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Each episode showcases a USP of the Carsome platform and how it can save lives.
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Publications
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​https://otomotif.antaranews.com/berita/2593097/carsome-luncurkan-brand-film-regional-make-it-carsome
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Awards
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Kancil creative awards:
PRODUCTION DESIGN/ART DIRECTION: SINGLE - Bronze
Art direction: Single - Bronze
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Citra pariwara advertising festival 2022:
Art directing / production design - bronze
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