Chapter 3
giving gamers a break with Kitkat 

​

Why break your controller when you can break a KitKat instead?​

​

Of all the campaigns I've done as a big fan of football, soccer, or whatever you choose to call it, this is without a doubt the most fun yet frustrating one yet. Fun because the majority of the work was "playing" FIFA. Frustrating because this taught me a very important lesson, the lesson that some campaigns whether they deserve it or not will never win anything. Clients, I'll leave it at that. That and it took forever to manually play and lose 1000000000000 games of FIFA hahaha. 

​

Anyway, the opportunity for this campaign came from the tagline "Have a break", the insight that although FIFA is one of the world's most popular games, it's also the game that makes people the most frustrated, and lastly a lot of footballers have the name Kit or Kat. Mash those three findings together and BAM! You have this super fun way of hijacking KitKat branding into the world's most popular football game without really spending a single cent (purchase of PS4 and game doesn't count okayyyyy).

Ok, I'm rambling so rather than continuing to explain the whole campaign I'll just let you watch the video and read the caseboard. Enjoy! 

k